ABOUT THE MUSEUM FOUNDING DIRECTOR
to author + advance the culture
WITH AN EMPHASIS ON
MEET OUR FOUNDING DIRECTOR
Born July 20th,1981, Jocelyn M. Goode is from Southeast Jamaica Queens, New York. She attended Saint Ann's School in Brooklyn Heights, graduated Magna Cum Laude with a double major Bachelor's of Art degree in Fine Art and French from Amherst College in 2003, earned a Post-Baccalaureate Certificate in Painting from the San Francisco Art Institute in 2005, and in 2009, became an award-winning graphic designer, graduating Magna Cum Laude with an A.A. from the Fashion Institute of Design and Merchandising in San Francisco.
Earning her stripes as an community organizer in an underground political army in Oakland, CA---Jocelyn has mastered the skills of leveraging art, culture and visual communication as tools for social progress, leading several ventures, writing original curricula, teaching hundreds of students over many years, and establishing her first non-profit CultureCocoa ArtHouse, Inc. in 2015.
She is most known as a prolific artist, muralist and speed-portrait painter who sells work and also gives it away to those who lack the means to buy it.
Roller-skating became a new passion in 2020, and an inspired vision led her to create the nation's first African-American Roller-Skate Museum after the first full moon of the new year of 2021.
Currently she resides with her two sons in East Harlem.
Frequently Asked Questions
Where is the Museum located?
The African-American Roller-Skate Museum currently does not have its own building. It has only been in existence since April 2021. The Founding Director made the choice to focus on producing, exhibiting, forming partnerships and collaborating to immediately serve the skate community instead of putting all her energy into the arduous and expensive task of financing and acquiring a permanent building. She believes that the quality of the Museum's work and its impact will eventually attract sustaining members, sponsors and investments necessary to open up a culture-making center and roller-rink performance hall.
Many museums showcase culture from the past, after the moment has long been over, after the artists and creators have died, once the lifeforce is extinct and has become an artifact. Ours is a museum nurturing a culture that is ALIVE, THRIVING AND EVOLVING!
We shapeshift to keep up with it!
Looking at the future of museums in a digital age, and learning lessons from the COVID-19 pandemic, there are advantages to being without a permanent building. Online content, virtual exhibitions and pop-up events lend themselves to more flexibility, and the ability to be customized to reach more audiences with less capital and with greater diversity. While you may not be able to come visit us, we definitely can come to you!
What inspired the African-American Roller-Skate Museum to be created?
Previous to running the Museum, the Founding Director had spent 20 years of her life as a professional visual artist, educator and community advocate using art, design and entrepreneurship as tools for social progress--working primarily with teens and young adults aged 15-years-old to 25-years-old. When the pandemic caused a global shutdown, she found herself wanting to explore new professional options but was uncertain about in which direction she wanted to reinvent her career. A friend invited her to an indoor roller-skate party in December 2020, and for the first time since the quarantine began, she saw black people joyously yet distantantly having the time of their lives--skating in a small concert venue in Queens.
She caught "skate fever" and all she could think about was reliving that feeling of being on skates, yet she never even owned a pair. In searching for more ways to enjoy roller-skating, the Director discovered that the African-American skate community was grieving over being overlooked as it seemed the infatuation with roller-skating spread just as widely as COVID-19. The media was calling it a revival, highlighting white skaters as the catalyst, despite the fact that roller-skating has been deeply enmeshed in black culture for decades before the pandemic.
Additionally upsetting was the graphic imagery of George Floyd's murder, along with violent lynching of Ahmaud Arbery and the unwarranted killing of Breonna Taylor witnessed in 2020. The scenes of protests and attacks as the black community expressed their the painful outrage over those senseless deaths made the Director want to do something to change the narrative. She knew her people were more than just the victims they were being reduced to in the news cycles.
This was the moment where her past experiences and expertise merged with a new passion, and she decided it she would create an institution to address all of these issues by focusing on the beauty, the joy, the harmony, the innovation, the creativity, the celebration of black culture--and roller-skating became her new medium.
What type of programs do you offer?
The AARSM creates its own roller-skate themed exhibitions and events, combining the with fashion, music, art and dance. Programs that are currently being developed include roller-skate instructional classes, a DIY skate craft creators club, creative entrepreneurship workshops, a talent registry, and a mobile Museum experience to serve schools and community organizations.
The Museum also creates programs in partnership with brands that want to activate their spaces with black skate culture, and support the mission to create opportunities for African-American skaters to be recognized and rewarded.
In the next few months, the AARSM will roll-out several new programs. Sign-up for the newsletter to stay informed!
How can we partner with you?
Well, it depends on who YOU are?
If you are a black skater, and you're seeking opportunities to showcase your talent and want to be apart of future exhibitions and pop-up events, apply to join the Talent Registry.
If you are non-black skater and want to come to events, experience the culture, and be an ally, then sign-up for the newsletter, follow on Instagram: @afamrollerskatemuseum, and consider becoming a member.
If you are a non-skater and want to learn more and support this work, definitely become an Insider Member, which will gain you access to all of the Museum's content and VIP admission to events!
If you are a brand, corporation or organization and want the Museum to produce a customized activation or to give a presentation, please complete this form and contact the Founding Director at .
If you want to feature the Museum in a news media piece, or give press coverage, please contact the Founding Director at
Got More Questions???
Ask them here, and you'll receive an answer within a few days...in most cases!